Bio

Michael Macdonnell is a Canadian founder whose work spans consumer products, commerce, and technology.

He founded COOLIQ, a consumer drinkware brand, where he led product development, manufacturing, brand building, and direct-to-consumer commerce. His work included collaborations with Jillian Harris and The Jilly Box, providing firsthand experience in how brands, products, and communities can create value together.

He is the named inventor on U.S. utility and design patents for a beverage holder and opener.

In 2026, he founded Airlab, a software company researching and building the infrastructure for multi-party commerce. The company is focused on transforming traditionally one-off commercial partnerships into structured, repeatable channels for product creation, distribution, and shared value.

He writes about products, brands, collaboration, and the evolving ways businesses build and create value.