Michael Macdonnell

Building Airlab.

I’m interested in how brands, creators, and businesses can build, distribute, and create value together, and what becomes possible when collaboration is treated as infrastructure rather than a one-off opportunity.

Essays

Work

  • Airlab

    An early-stage software project building infrastructure for collaborative, multi-party commerce.
    2026–

  • COOLIQ

    A drinkware brand where products became systems.